Election Night Live Social Media Analysis

UConn DMD Election Night Live Social Media Analysis

Tuesday, November 3 at 5:30pm

Join us on Election night from 5:30pm-6:00pm EST for a live broadcast from the UConn SMACC (Social Media Analytics Command Center). Faculty and student researchers will discuss critical election issues, analyze real-time social media trends, and make some predictions. Watch it live on Youtube.


Our Digital Media & Design student analysts have been following the presidential race and related topics on social media and will be monitoring real-time data on election day. With Americans breaking early voting records in key states across the country, will this election prove to have the highest voter turnout in American history? What will we know on election night?


Topics up for discussion include:
  • Sentiment analysis of both presidential candidates
  • Swing states such as Florida, Pennsylvania, Michigan, Ohio, Wisconsin, North Carolina, Arizona
  • Key Senate races in Arizona, South Carolina, Kentucky, and Maine
  • The Vice Presidential Debate and how one moment can go viral (the fly)
  • Russian influence and bots in social media
  • The proliferation of fake news regarding COVID-19
  • Conversations about white supremacy and militia groups in America


The research team includes Assistant Professor In-Residence John Murphy and DMD students: Ryan Young, Christina McDonnell, and Rosalie Garcia. Associate Professor of Political Science and Director of Middle East Studies, Jeremy Pressman, will also talk about Foreign policy under Trump or Biden during the Election Night broadcast.


Follow us on Twitter @UConnSMACC on and after Election Day to see how social media data provides unique insights beyond traditional polling data. To learn more about the kinds of election-related data we've been analyzing, visit: https://smacc.lab.uconn.edu.



Contact John Murphy, with any questions at jmurphy@uconn.edu.

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