Month: March 2020

(Via UConn Today) Social Media Analytics to Break Through the Political Noise

In the 2016 elections, a vast majority of traditional polls had predicted Hillary Clinton would be the winner. When Donald Trump won, many in the nation were stunned. While standard polling missed the mark, social media data had accurately predicted Trump’s victory.

A team of UConn faculty and students are using a social media analytics command center to better capture public opinion around the 2020 presidential elections and be a key resource for journalists and the public.

Learn more and read the full article on UConn Today.