B.A. in Digital Media Design (generalist)

B.A. in Digital Media Design (generalist)


digital media student writing on whiteboard

(Available in Storrs and Stamford)

The B.A. in Digital Media Design, as a liberal arts degree, is designed to provide a fundamental understanding of, and develop proficiencies with, a broad spectrum of digital media technologies, design skills, and applications. At the same time, the B.A. in DMD encourages exploration outside the major in order to strengthen the content of a student’s DMD studies. The B.A. curriculum allows more flexibility for a student to combine a degree in Digital Media Design with courses offered in other departments across campus. Positioned with a strong liberal arts base in a top R-1 (Research One) institution, the Digital Media & Design program is constantly evolving to reflect new developments in digital media and design. Through a carefully balanced focus on concept/story, collaboration, and technical development, our principal purpose is to graduate students with the potential to be creative leaders in their chosen field. In response to contemporary issues and practices, our goals are to become one of the top digital media design programs in the nation and to prepare students with a creative mindset and production efficiency in a constantly evolving digital world.


Advantages of the Bachelor of Arts in Digital Media Design:
  1. Liberal Arts emphasis – Skills in digital media and design can be applied across the widest range of industries. The B.A. DMD degree allows students to have the option for a minor or even second undergraduate major. This 45-credit B.A. degree more easily permits dual degrees and minors, and also embraces the Department’s humanities base.
  2. Response to industry – a generalist degree with a transdisciplinary approach is a great match for many smaller companies that don’t have the ability to hire multiple digital media professionals. Smaller companies and startups are typically looking for a varied skill set, particularly in Connecticut where job postings often request skills in a variety of digital media and design skills.
  3. Ideal for transfer students – The B.A. in Digital Media Design degree offers flexibility to accommodate transfers who often have associate degrees in Graphic Design, Communications, or Computer Science, and with careful advising can be achieved in six semesters (three years).


Important Note: Due to the accreditation requirements of NASAD (National Association of Schools of Art & Design), as a liberal arts degree the B.A. has a limitation of 30-45% of credits in art and design of the total curriculum. Therefore the B.A. in Digital Media Design is capped at 45 credits (38%). Students earning the Bachelor of Arts are limited in the quantity of DMD courses that they can take. Students who want to take more major courses should carefully consider the Bachelor of Fine Arts degree.

UConn’s NASAD listing  can be found here: https://nasad.arts-accredit.org/directory-lists/accredited-institutions/search/?id=I0577