BA in Digital Media & Design (generalist)

BA in Digital Media & Design (generalist)


digital media student writing on whiteboard

The BA in Digital Media & Design (Storrs/Stamford), as a liberal arts degree, is designed to provide a fundamental understanding of, and to develop proficiencies with, a broad spectrum of digital media technologies, design skills, and applications. At the same time, the BA in DMD encourages exploration outside the major in order to strengthen the content of a student’s DMD studies. The BA curriculum allows more flexibility for a student to combine a degree in Digital Media & Design with courses offered in the Schools of Engineering, Business, the College of Liberal Arts and Sciences, and other departments across campus. Through a carefully balanced focus on concept/story, collaboration, and technical development, our principal purpose is to graduate students with the potential to be creative leaders in their chosen field. Positioned with a strong liberal arts base in a top R-1 (Research One) institution, the Digital Media & Design program is in constant evolution through new developments in digital media and accompanying curriculum. In response to contemporary issues and practices, our goals are to become one of the top digital media design programs in the nation and to prepare students with a creative mindset and production efficiency in a constantly evolving digital world.

Our rationale for, and strength of, the Bachelor of Arts in Digital Media & Design:

  1. Liberal Arts emphasis – Skills in digital media can be applied across the widest range of industries. The BA-DMD degree allows students to have the option for a minor or even second undergraduate major. This 45-credit BA degree more easily permits dual degrees and minors, and also embraces the Department’s humanities base.
  2. Response to industry – having a generalist option with a transdisciplinary approach is better suited for many smaller companies that don’t have the ability to hire multiple digital media professionals. Smaller companies and startups are typically looking for a varied skill-set, particularly in Connecticut where job postings request skills in a variety of digital media and design skills.
  3. Transfer students – The BA in Digital Media & Design degree offers flexibility to accommodate transfers who often have associate degrees in Graphic Design, Communications, or Computer Science.