Yesenia Carrero

Adjunct Instructor

Web / Interactive Media Design | Storrs

Email: yesenia.carrero@uconn.edu

Education: BFA in Graphic Design, Savannah College of Art and Design, 2011

Uconn Affiliations: University Communications

Areas of Research/Artistic Focus: Strategic Marketing, Branding, Graphic Design & Web Design, UI/UX, Accessibility standards

Yesenia Carrero began their career as a card designer at Hallmark Cards Inc, where they demonstrated a flair for crafting visually compelling narratives. With a keen understanding of market trends, they played a key role in creating designs that resonated with a diverse consumer base. Currently, as a Senior Graphic Designer at the University of Connecticut, Yesenia integrates their extensive design background with strategic marketing principles, enhancing the university’s visual identity and online presence.

In their role at UConn, Yesenia’s proficiency extends beyond traditional print design, encompassing digital design as well. Their collaborative approach and adept project management skills have contributed to the success of marketing campaigns aligned with UConn’s mission and objectives. Their commitment to excellence and innovative design continues to make a significant impact in the dynamic landscape of marketing and web design.

Yesenia’s illustration work has hopped from holidays to news reports, with their creations gaining recognition and utilization by prestigious institutions such as the National Oceanic and Atmospheric Administration (NOAA) and the National Science Foundation (NSF). This unique combination of artistic versatility, professional achievement, and personal creativity underscores Yesenia’s exceptional contributions to the fields of design and illustration.

With this, they aspire to extend their passion for design to their students, aiding them in discovering their path into creative art careers.

Recent Research Achievements:

2019 CADC Annual Awards (Silver), 2016 CASE Circle of Excellence Awards in Advertising – Individual Advertisement (Silver), 2016 CADC Annual Awards Silver, 2016 CASE District 1 Excellence Awards in Web-Based Magazines (Bronze), 2016 CASE district 1 Excellence Awards in Advertising (Bronze)

Industry Experience:

Senior Graphic Designer at UConn, University Communications; Former Graphic Designer at Hallmark Cards; Freelance Design and Illustration services have been provided to a client list that includes the U.S. National Guard Museum Association, PRSSA and Georgia State University, and various startup businesses.

Fun Fact! It’s worth noting that Yesenia, in their quest to experience life from a taller perspective, learned to walk on stilts around 2007. After a month of training, she discovered an unexpected fear of heights.

Campus	Storrs