Digital Media Business Strategies | Storrs
Education: Ph.D. Mass Communication, University of Florida, 2012
M.A. Communication, Tsinghua University, 2004
Areas of Research/Artistic Focus: Audience behavior analysis, data analytics, communication technologies, and media industry studies
Dr. Miao Guo is an Assistant Professor in the Digital Media & Design Department at the University of Connecticut. Her research interests include audience behavior analysis, data analytics, communication technologies, as well as media economics and management. She has published articles in the Journal of Broadcasting & Electronic Media, International Journal on Media Management, Journal of Media Business Studies, Journalism Practice, and Media and Communication, etc. Dr. Guo’s research work has been funded by industry sponsors including Time Warner Company. She is also the recipient of the 2016 Broadcast Education Association (BEA) New Faculty Research Award and 2013 Association for Education in Journalism and Mass Communication (AEJMC) Emerging Scholar Award. Dr. Guo is a Faculty Fellow of the National Association of Television Program Executives, International Radio and Television Society, and AEJMC’s Institute for Diverse Leadership. She is a social media visiting professor of Scripps Howard Foundation and ANA Educational Foundations. She has held leadership positions in the professional associations including the BEA and AEJMC.
Guo, M., & Sun, F. (in press). Local news on Facebook: How television broadcasters use Facebook to enhance social media news engagement. Journalism Practice.
Guo, M. (2019). Social television viewing with second screen platforms: Antecedent and consequences. Media and Communication, 7(1). DOI: 10.17645/mac.v7i1.1745
Guo, M. (2018). How television viewers use social media to engage with programming: The social engagement scale development and validation. Journal of Broadcasting & Electronic Media, 62(2), 195-214.
|Office Location||Bishop 248|