Digital Media Business Strategies | Online
Education: MBA in Marketing/Finance, Johnson School, Cornell University, 1981
BS in Marketing, University of Connecticut, School of Business
Areas of Research/Artistic Focus: Consumer behavior
After graduating from UConn, Bill helped launch a new regional boating magazine, New England Offshore, in Boston, Massachusetts. There he was in charge of advertising sales and marketing. Bill joined Golf Digest in New York as a senior account manager in charge of the business/financial, beverage and apparel advertising categories. He was promoted to Marketing Manager, developing and creating the marketing strategy and plans for the advertising staff.
Bill next joined the Hearst Corporation where he held the position of Marketing Director for Motor Boating & Sailing Magazine, Esquire Magazine and Popular Mechanics. He was promoted to Publisher/Chief Revenue Officer of the Popular Mechanics brand in charge of advertising sales, circulation and marketing, partnering with brands that included Ford, Subaru, Radio Shack, Craftsman, Intel, LG, Stanley Black & Decker and Allstate. At Popular Mechanics he was responsible for the development of the brand’s digital strategy, launching the web site in 1995 and the tablet edition in 2010.
In 2013, Bill came back to UConn, joining the Digital Media & Design department as an Assistant Professor in-Residence to develop the Digital Media Strategies for Business concentration and teach in both Storrs and Stamford. He currently serves on the UConn School of Fine Arts Advisory Board.