Digital Media Business Strategies | Online
Education: MBA in Marketing/Finance, Johnson School, Cornell University, 1981
BS in Marketing, University of Connecticut, School of Business
Areas of Research/Artistic Focus: Consumer behavior
Adam Frick-Verdine is a sound designer, composer, sound artist, husband, and father in Colchester, CT, who is passionate about creating innovative and engaging ways to tell stories with sound. He has taught in the Audio Aesthetics and Technology department at Webster University since 2011.
He has had an active career of client work through his company Hugmonster Sound, producing sound for independent film, television, advertising, podcasts, museums, and more for over 20 years. His work has been shown on NBC, Qubo, PBS, Nickelodeon, and Noggin, in national theatrical releases, at film festivals, on DVD, and more. His museum and interactive work includes music production and sound design for festivals and museums in Washington, DC, Missouri, Mississippi, Tennessee, and New Jersey.
In 2013, Bill came back to UConn, joining the Digital Media & Design department as an Assistant Professor-in-Residence to develop the Digital Media Business Strategies concentration and teach in both Storrs and Stamford. He currently serves on the UConn School of Fine Arts Advisory Board.
After graduating from UConn, Bill helped launch a new regional boating magazine, New England Offshore, in Boston, Massachusetts. There he was in charge of advertising sales and marketing. Bill joined Golf Digest in New York as a senior account manager in charge of the business/financial, beverage, and apparel advertising categories. He was promoted to Marketing Manager, developing and creating the marketing strategy and plans for the advertising staff.
Bill next joined the Hearst Corporation, where he held the position of Marketing Director for Motor Boating & Sailing Magazine, Esquire Magazine, and Popular Mechanics. He was promoted to Publisher/Chief Revenue Officer of the Popular Mechanics brand in charge of advertising sales, circulation, and marketing, partnering with brands that included Ford, Subaru, Radio Shack, Craftsman, Intel, LG, Stanley Black & Decker, and Allstate. At Popular Mechanics, he was responsible for the development of the brand’s digital strategy, launching the website in 1995 and the tablet edition in 2010.