Keynote & Discussion

In this talk, award winning creative director Rich Tu will share his journey as a multidisciplinary creative that started as an Illustrator and designer to Executive Creative Director & Partner at famed studio Sunday Afternoon in New York City. Rich will share his keys to success such as diversity of approach, how to create unique brand storytelling, and incorporating your identity into your professional work. In addition Rich will share projects from his tenure at brands like NIKE and MTV, and various projects from clients like Paramount, HOKA, MINI, and the FIFA World Cup.

Brought to UConn as the Asian American Cultural Center's celebration of Asian Pacific American Heritage Month.