SMACC (Social Media Analytics Command Center)

SMACC (Social Media Analytics Command Center)


135 Bishop

Through the Social Media Analytics Command Center, DMD students learn to provide insights, both historic and live, for clients’ brands. With five large screens that simultaneously host various social media listening and research platforms and live broadcast cable feeds, the SMACC can research all publically available social and digital media conversations globally using TalkWalker and other platforms. These capabilities enable DMD students to research political and human events, protect brand image, track social media campaigns, monitor crisis situations, and track live cultural events. Social media analytics is one of the fastest growing industries, and our DMD students graduate with the best skills, thanks to this innovative center.

Visit the SMACC website to learn more!

Students working in the SMACC lab