Assistant Professor in-Residence, Digital Media Business Strategies - Stamford
Education: MBA, Hough Graduate School of Business, University of Florida
MA, Education/Sport Management, Neag School of Education, University of Connecticut
BS, Business Administration/Marketing, University of Connecticut
Areas of Research/Artistic Focus: Digital consumer behavior, digital strategy, audience analysis, web analytics, social media strategy, social media analytics, branding and brand management.
Phil is a digital marketer and brand strategy consultant based in Connecticut. He has worked on marketing campaigns, digital programs, and design projects with some of the most distinguished global and regional brands including: Nike, GE, Coca-Cola, Powerade, Chevrolet, AT&T, ESPN, NBC, GEICO, MillerCoors, UPS, Toyota, Travelers, jetBlue, Hyundai, Dunkin’ Donuts, Subway, Buffalo Wild Wings, Moe’s Southwest Grill, Allstate, AAA, New York Life, State Farm, Stop & Shop, Muscle Milk, United Healthcare, and the UConn Health Center.
Prior to joining UConn DMD in 2014, Phil served in multiple roles with the UConn Division of Athletics, most recently as the Director of Digital Media from 2011-2014. In this role, he managed content marketing and the growth of the UConn Huskies’ presence across web, mobile, social, ecommerce, and email/CRM platforms. Phil served as the marketing and advertising lead for the four-time national champion men’s basketball team, and as the Division’s point person with IMG College and CBS Interactive on digital initiatives and corporate partnership contract fulfillment and activation.