Here’s how the UConn Digital Media and Design Online Graduate Certificate will help you develop well-rounded expertise in DMD to advance your career or business.
Four-course series: All four courses are in a sequence so you can build your knowledge in a useful way. You’ll gain a solid foundation in DMD concepts, tools, and analytics; learn how to develop compelling digital content; and understand how to produce effective motion graphics and basic websites. You’ll also be introduced to digital consumer behaviors; strategies for effective website, video, social media, and email campaigns; how to create a digital media marketing plan; and how to employ Google analytics to evaluate results. When you have completed all four courses, you’ll have a portfolio of finished work that demonstrates your solid understanding of DMD.
100% online: In general, the courses are structured around weekly modules, each with a separate topic. Yes, there are deadlines. But our online platform—Husky CT/Blackboard—allows you to work at your own pace and on your own time, at home or at the office. This online platform also creates a highly interactive, collaborative experience. Faculty members post questions to a discussion board to which students add their responses—and can respond to each other, providing invaluable feedback and insights.
Learning how to collaborate across many departments: In addition to the real-world expertise our instructors bring to class, many of your fellow students will have been working for years in the business world. So you can expect to leave the program with a holistic understanding of the inner workings of various departments within organizations, how they fit together, and how you can use your new DMD skills in a wide range of disciplines.