The purpose of the Digital Media Strategies for Business concentration is to prepare students to be able to professionally engage in analysis, strategic thinking and the development of digital media marketing plans and assets for companies, public institutions, and non-profits organizations. Emphasis is placed on understanding how digital media technology has affected consumer behavior and how companies and organizations are integrating digital media into their operations. Students will explore and learn how to apply concepts like digital branding, social media, content marketing, online advertising, digital consumer behavior, and digital analytics.
The concentration is experiential by design, providing students with the opportunities to work and interact with professionals, managers, administrators, and small business owners, helping them with their real-world digital marketing challenges. Classes are designed to combine theoretical learning, case study analysis and “hands-on” project work producing digital content. Students are encouraged to collaborate to problem solve and develop creative solutions for business challenges.
Digital Media & Design graduates with a concentration in Digital Media Strategies for Business, have the training to pursue successful careers in marketing, advertising, social media, content strategy and development, brand management, data analysis, media, public relations, and project management.
Digital Media Strategies for Business - I
Introduction to digital media concepts and platforms that are being used in companies’ marketing strategies and plans.
Social Media Business Applications
Introduction to social media marketing, focusing on the platforms and strategies being employed by brands.
Digital Media Analytics
Provides a working knowledge of the array of metrics and analytics needed to understand the digital consumer and measure the effectiveness of digital media marketing.
Digital Consumer Behavior
Explores and analyzes the changes in consumer decision-making and behavior in today’s digital world.
Digital Sports and Entertainment Studio
The digital marketing landscape in sports and entertainment, including changes in the production, marketing, distribution, and consumption of sports and entertainment media properties.