Focus Areas

Focus Areas

Motion Design & Animation

Motion Media combines design, 2D/3D animation, and video to create content for marketing, communications, entertainment, education, and more. Motion can clarify and enrich our understanding of stories, messages, and experiences, as well as deliver impact to advertising, social media, tv, video, film, sports, and educational media. As screens continue to proliferate, motion is becoming an important part of our everyday experiences in UI/UX, architecture, live performance, wearables, and emerging platforms like AR and VR. Motion artists are in demand because they are skilled in conceptual thinking, problem solving, and content creation. 
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3D Animation

The 3D Animation concentration gives students experience in all aspects of 3D animation production: modeling, lighting, rendering, animation, simulations and visualizations, rigging and compositing for visual effects. Our courses focus on the core principles of 3D animation, which then can be applied to any industry standard application. Acknowledging that the field of 3D animation is broad and diverse, our students gain comprehensive knowledge of 3D animation production, and in addition, have the ability to customize their education to focus on their personal area of interest. 
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Web & Interactive Media Design

The Web Design/ Interactive Media Design concentration engages students in creative approaches to a wide range of interactive experiences including, of course web design, but also locative media, interactive and wearable electronics, interactive installation and performance, interactive narratives, and the Internet of Things. The concentration is an interdisciplinary area of study, drawing from fine art, design, theater, architecture, literature, and computer science. Web & Interactive Media majors study the fundamentals, best practices, and emerging techniques of programming, physical computing, user experience (UX) design, and interactive project management to produce engaging, exciting work across multiple disciplines. Undergraduates in this area of study earn a Bachelor of Fine Arts (BFA) upon completion of the program.
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Game Design

Game Design is the creation of interactive experiences for entertainment, education, science, and other pursuits. These interactive experiences take various forms, including board games, card games, casino games, digital games, carnival and amusement experiences, augmented and virtual reality, and geocaching. Game Design draws upon multiple disciplines - fine art, programming, architecture, psychology, animation, business, and the humanities - and drives how we view devices built for person-technology interaction (e.g., touchscreens, motion capture). Crucially, Game Design provides a framework for understanding complex relationships between people, tools, human cognition, and the environment. 
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Digital Media Business Strategies

The purpose of the Digital Media Business Strategies concentration is to prepare students to be able to engage in analysis, strategic thinking and the development of digital media marketing plans and assets for companies, public institutions, and non-profits organizations.  Emphasis is placed on understanding how digital media technology has affected consumer behavior and how companies and organizations are integrating digital media into their operations. Students explore and learn to apply concepts like digital branding, social media, content marketing, online advertising, digital consumer behavior, and digital analytics.
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Digital Culture, Learning, & Advocacy

Marked by its commitment to openness, collaboration, transdisciplinarity, and experimentation,  Digital Culture, Learning, & Advocacy (DCLA) is for students who want their work in digital media and design to make a difference in society.  Students in this concentration develop depth of skill in the digital media area of their choice while also gaining practical and theoretical grounding in a humanities discipline or allied field relevant to their post-college interests. From history, anthropology, music, and human development and family studies to human rights, journalism, learning sciences, and more, the varied courses of study available at UConn empower DCLA students to develop a strategic research and career focus. DCLA students envision themselves using their digital media talents in libraries, museums, and the public arena.

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Digital Film/Video Production

*Note: Digital Film/Video Production is not yet an official DMD concentration, but the department is currently going through the curricular development process.

Film / Video production is a newly developing area of study in the Digital Media & Design department. The mission of the Digital Film/Video Production concentration is to educate students in the conceptual, aesthetic, and technical aspects of live-action, time-based storytelling and to prepare students for the wide-range of careers available in film and video production including entertainment, education, marketing, advertising, and humanities. Facilities include a brand new 784 sq. ft. film production studio, with full lighting grid, green screen wall, and several different colored backdrops. Students also have access to the professional film production studio in the Jorgensen Center for the Performing Arts. A vast array of professional, high-end film and audio equipment is available for student checkout through our media cage, the Imagination Station.


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