Digital Media Strategies For Business

2700. Digital Media Strategies for Business
Three credits. One 3-hour class/week. An overview and comprehension of digital platforms, tools and research being used by marketers. Digital marketing strategies and plans will be explored, including a “digital first” approach and integrating within traditional marketing structures. This course does not fulfill requirements for any major in the School of Business.

2710. Social Media Business Applications
Three credits. One 3-hour class/week. An understanding of the social media platforms being used and how they are used, by marketers and advertising agencies.  Develop the competency to create a strategy, plan and implementation of a social media program for a brand. This course does not fulfill requirements for any major in the School of Business.

3720. Digital Media Analytics
Three credits. Two 1 1/2-hour classes/week. An understanding of digital media trends, online consumer behavior and the analytics being used to evaluate the effectiveness of digital media marketing and communication. This course does not fulfill requirements for any major in the School of Business.

3730. Digital Consumer Behavior
Digital consumer behavior is designed to explore and analyze the changes in consumer decision-making and behavior in today’s digital world. With digital media platforms and technology, consumers have many more options to research, buy and influence other consumers. Beyond the actual researching and buying of products and services, digital media has empowered consumers with much more information, research and platforms  to more effectively influence other consumers, becoming powerful advocates for brands. Students in this course will learn how consumers develop perceptions and attitudes about brands, products and retailers. They will explore and analyze the integrated (traditional with digital channels) consumer buying journey, across different product categories and different generations of consumers.